LOS ANGELES – (May 30, 2022) – Private aviation needs a digital revolution if operators and brokers want to respond to rising demand, according to the CEO of AeroBid, a real-time bidding platform that is transforming the industry.
The Operator/Broker Relationship Experiencing Necessary Change
Zaher Deir, CEO, and founder of AeroBid says that a lack of digital innovation is holding back the private aviation industry. Using data and instant communications, AeroBid brings a fast, transparent, and convenient way for brokers to request charters for their clients, and for operators to receive and bid on live flight requests.
“As demand for private flights increases, the industry must revolutionize — and the answer to its most pressing challenges is digital,” according to Deir. “Much like other sectors, private aviation has taken steps to digitize in recent years, but it hasn’t been enough to shake up the industry and deliver what brokers and operators need to thrive in an evolving digital world.”
“Empty legs” remain a lost opportunity, while the flight request and bidding processes remain slow, despite the introduction of online portals to request and bid for flights. If anything, the early stages of private aviation’s ‘online revolution have created more problems than it solves (such as the price transparency challenge surrounding many online bids for charters).
So how can the industry further embrace and utilize online processes to overcome its most urgent challenges – and enjoy the digital revolution that this growing industry deserves?
Slow, manual flight request processes
Online platforms have not lived up to expectations, particularly when it comes to speed. Up until now, brokers have faced a choice between the traditional method of manually calling their network of trusted operators or requesting flights on a static online bidding platform – which often results in brokers resorting to manual calling anyway, due to a lack of real-time information and bidding processes.
AeroBid addresses this by allowing operators to bid in real-time, anonymously, on detailed flight requests. The broker then chooses the most valuable quotations for their client.
Operators overwhelmed with requests
As demand increases, operators are finding themselves inundated with flight requests, many of which aren’t relevant or useful to them. Current digital platforms that distribute requests from brokers can result in thousands of flight requests in a single day being received by operators, generating masses of admin that makes it harder and more time-consuming to filter out the best opportunities.
Yet data should be simplifying the workflow for operators, not complicating it, allowing operators to identify the most relevant and lucrative flight requests based on specific information. AeroBid’s data-driven approach enables operators to take control of incoming requests: they can view full flight details, search by key information like location or aircraft, and choose which requests to bid for. They can also choose to receive notifications when requests are posted with key criteria, automating what can otherwise be a laborious selection process.
Sustainability and the ‘empty leg’ issue
‘Empty legs’ are a continual issue in private aviation, and it’s anticipated that a majority of private aircraft journeys don’t carry any passengers. It’s a wasted opportunity for operators, who could monetize ‘empty legs’ at a fraction of the cost of their primary charters, benefiting brokers (and their clients). If the industry could regularly harness even a percentage of ‘empty legs,’ it could, over time, create more affordable private charter fees, as operators use both their outbound and return journeys.
Most importantly, it could be a vital step towards greater sustainability. If a plane that is empty could carry passengers who would otherwise have booked another flight, fewer return flights would be needed to accommodate a greater number of passengers.
Deir comments: “I would say that around 30 -50% of the private flights which operate now are empty, either because the aircraft is going to pick up passengers or is returning to its home base after dropping passengers off. No one is making great use of those empty legs. It would be impossible to fill 100% of those flights. Still, with digital platforms and data, as we use at AeroBid, it’s certainly possible to use 80% to 85% of them, and that would represent an enormous leap in efficiency and sustainability.”
Supply and demand
Increasing demand for private air travel has led to a boom in private jet ownership, which – combined with supply chain issues in aircraft production – has decreased the availability of aircraft. With private flight requests rising, and aircraft supply stagnating, operators and brokers face the reality of demand that they cannot fulfill.
Data can ease this pressure on the industry, not by providing more planes or flights, but by maximizing the efficiency of existing inventory. The empty leg problem above is one manifestation of the issue — when demand outstrips supply, empty flights are a squandered opportunity.
Online platforms need to align the supply and demand sides of private aviation more intelligently so that operators don’t miss the opportunities to fulfill demand, and more smoothly so that the bidding process is quicker and more accurate, and more flights get booked and fulfilled in a shorter space of time.
To find out more about AeroBid and how it’s set to transform the business aviation industry, visit their website or call +441865819991.