Reddit has added an embed feature for nearly every post on its site, letting you snag a snippet of code and place linked posts, images, and videos in other news outlets and blogs. The feature may be something a journalist or website owner finds more useful than the everyday Reddit user. However, it provides a strategic benefit to Reddit, giving the company a way to help its content live outside its core website and mobile app. To embed a post, just click the share button next to the comment link and click on the embed icon on the far right. That should bring up a preview of the post, as well as the embed code.
“The great thing about Reddit content is that it’s usually longer, it’s more insightful, more in-depth than you’ll see on other social platforms,” said Mark Luckie, Reddit’s head of journalism and media, in an interview with TechCrunch. “You’re going to get a more robust conversation.” Luckie thinks the propensity for Reddit threads to generate news stories on their own is a testament to the power of the site’s discussions. The company is now letting those conversations and any attached media live on their own, away from the website.
Here’s a few examples of what different types of Reddit threads look like when embedded: